Jonnypops vs URBAN PIE · Bay Area shelf head-to-head
Jonnypops and URBAN PIE, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Jonnypops carries more Brand PowerJonnypops is in more Bay Area grocersJonnypops fields the deeper lineup
Jonnypops
URBAN PIE
62
brand power
10
37
products
2
2
categories
1
15
grocers
1
$8.46
avg price
$8.74
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Jonnypops▭ URBAN PIE
Distribution · 30% of score63·4
U
carried in 15 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Depth · 25% of score95
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Jonnypops
only URBAN PIE
no top category Jonnypops doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
both sides measured by the same instruments on the same shelves · see each brand’s full page: Jonnypops · URBAN PIE