Jonnypops vs Vans · Bay Area shelf head-to-head
Jonnypops and Vans, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Jonnypops carries more Brand PowerJonnypops is in more Bay Area grocersJonnypops fields the deeper lineup
Jonnypops
Vans
62
brand power
10
37
products
2
2
categories
1
15
grocers
1
$8.46
avg price
$7.69
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Jonnypops▭ Vans
Distribution · 30% of score63·4
V
carried in 15 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Depth · 25% of score95·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Jonnypops
only Vans
no top category Jonnypops doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
both sides measured by the same instruments on the same shelves · see each brand’s full page: Jonnypops · Vans