Joolies vs Rotten · Bay Area shelf head-to-head
Joolies and Rotten, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Rotten is in more Bay Area grocersRotten fields the deeper lineupJoolies sits further up the premium end
Joolies
Rotten
22
brand power
24
7
products
12
2
categories
1
2
subcategories
2
3
grocers
6
$6.09
avg price
$5.34
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Joolies▭ Rotten
Distribution · 30% of score13·25
J
R
carried in 3 of 24 Bay Area grocers·carried in 6 of 24 Bay Area grocers
Depth · 25% of score44·63
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Joolies
only Rotten
no top category Joolies doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Joolies · 1
only Rotten · 4
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Joolies · Rotten
