Joolies vs Smartsweets · Bay Area shelf head-to-head
Joolies and Smartsweets, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Smartsweets carries more Brand PowerSmartsweets is in more Bay Area grocersSmartsweets fields the deeper lineup
Joolies
Smartsweets
22
brand power
37
7
products
13
2
categories
2
2
subcategories
6
3
grocers
13
$6.09
avg price
$4.38
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Joolies▭ Smartsweets
Distribution · 30% of score13·54
J
carried in 3 of 24 Bay Area grocers·carried in 13 of 24 Bay Area grocers
Depth · 25% of score44
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Joolies
only Smartsweets
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Joolies · 0
no exclusive doors — everywhere Joolies is, Smartsweets is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Joolies · Smartsweets
