José Andrés vs Popchips · Bay Area shelf head-to-head
José Andrés and Popchips, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Popchips is in more Bay Area grocersJosé Andrés sits further up the premium end
José Andrés
Popchips
29
brand power
25
8
products
6
3
categories
1
4
subcategories
1
6
grocers
13
$1.41
price per oz
$1.18
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ José Andrés▭ Popchips
Distribution · 30% of score25·54
J
carried in 6 of 24 Bay Area grocers·carried in 13 of 24 Bay Area grocers
Depth · 25% of score49
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only José Andrés
only Popchips
no top category José Andrés doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only José Andrés · 2
only Popchips · 9
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: José Andrés · Popchips