José Olé vs Delimex · Bay Area shelf head-to-head
José Olé and Delimex, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Delimex is in more Bay Area grocersJosé Olé fields the deeper lineup
José Olé
Delimex
32
brand power
31
12
products
8
3
categories
3
5
grocers
7
$8.66
avg price
$9.01
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ José Olé▭ Delimex
Distribution · 30% of score21·29
J
D
carried in 5 of 24 Bay Area grocers·carried in 7 of 24 Bay Area grocers
Depth · 25% of score63·49
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only José Olé
only Delimex
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only José Olé · 0
no exclusive doors — everywhere José Olé is, Delimex is too.
only Delimex · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: José Olé · Delimex
