José Olé vs Starlite Cuisine · Bay Area shelf head-to-head
José Olé and Starlite Cuisine, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
José Olé carries more Brand PowerJosé Olé is in more Bay Area grocersJosé Olé fields the deeper lineup
José Olé
Starlite Cuisine
32
brand power
26
12
products
6
3
categories
2
5
grocers
4
$8.66
avg price
$10.83
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ José Olé▭ Starlite Cuisine
Distribution · 30% of score21·17
J
S
carried in 5 of 24 Bay Area grocers·carried in 4 of 24 Bay Area grocers
Depth · 25% of score63·39
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only José Olé
only Starlite Cuisine
no top category José Olé doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Starlite Cuisine · 4
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: José Olé · Starlite Cuisine
