Joseph Farms vs Gold Rush · Bay Area shelf head-to-head
Joseph Farms and Gold Rush, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Gold Rush carries more Brand PowerGold Rush is in more Bay Area grocersGold Rush fields the deeper lineup
Joseph Farms
Gold Rush
0
brand power
32
2
products
21
1
categories
2
2
subcategories
8
2
grocers
5
$6.86
avg price
$5.96
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Joseph Farms▭ Gold Rush
Distribution · 30% of score8·21
J
carried in 2 of 24 Bay Area grocers·carried in 5 of 24 Bay Area grocers
Depth · 25% of score15
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Joseph Farms
no top category Gold Rush doesn’t also play in.
only Gold Rush
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Joseph Farms · 1
only Gold Rush · 4
both sides measured by the same instruments on the same shelves · see each brand’s full page: Joseph Farms · Gold Rush