Josie's vs Fresh Express · Bay Area shelf head-to-head
Josie's and Fresh Express, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Josie's is in more Bay Area grocersFresh Express fields the deeper lineupJosie's sits further up the premium end
Josie's
Fresh Express
55
brand power
51
18
products
29
4
categories
2
13
grocers
6
74.1¢
price per oz
53.8¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Josie's▭ Fresh Express
Distribution · 30% of score54·25
F
carried in 13 of 24 Bay Area grocers·carried in 6 of 24 Bay Area grocers
Depth · 25% of score78
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Josie's
only Fresh Express
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Josie's · Fresh Express
