Journeyman Meat Co. vs Tempesta Artisan Salumi · Bay Area shelf head-to-head
Journeyman Meat Co. and Tempesta Artisan Salumi, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Journeyman Meat Co. carries more Brand PowerJourneyman Meat Co. is in more Bay Area grocersJourneyman Meat Co. sits further up the premium end
Journeyman Meat Co.
Tempesta Artisan Salumi
35
brand power
25
9
products
7
4
categories
3
5
grocers
3
$3.83
price per oz
$2.61
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Journeyman Meat Co.▭ Tempesta Artisan Salumi
Distribution · 30% of score21·13
carried in 5 of 24 Bay Area grocers·carried in 3 of 24 Bay Area grocers
Depth
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Meat Snacks2 vs 1 SKUs
1% of shelf
only Journeyman Meat Co.
only Tempesta Artisan Salumi
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Journeyman Meat Co. · 4
only Tempesta Artisan Salumi · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Journeyman Meat Co. · Tempesta Artisan Salumi
