Joyfull Bakery vs Monkey Brittle · Bay Area shelf head-to-head
Joyfull Bakery and Monkey Brittle, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Joyfull Bakery carries more Brand PowerJoyfull Bakery is in more Bay Area grocersJoyfull Bakery fields the deeper lineupMonkey Brittle sits further up the premium end
Joyfull Bakery
Monkey Brittle
51
brand power
24
11
products
6
3
categories
3
17
grocers
5
$2.69
price per oz
$3.61
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Joyfull Bakery▭ Monkey Brittle
Distribution · 30% of score71·21
M
carried in 17 of 24 Bay Area grocers·carried in 5 of 24 Bay Area grocers
Depth · 25% of score60
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Joyfull Bakery
only Monkey Brittle
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Joyfull Bakery · Monkey Brittle