Joyride vs Smartsweets · Bay Area shelf head-to-head
Joyride and Smartsweets, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Smartsweets carries more Brand PowerSmartsweets is in more Bay Area grocersSmartsweets fields the deeper lineup
Joyride
Smartsweets
25
brand power
37
9
products
13
1
categories
2
4
subcategories
6
5
grocers
13
$2.03
price per oz
$2.28
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Joyride▭ Smartsweets
Distribution · 30% of score21·54
J
carried in 5 of 24 Bay Area grocers·carried in 13 of 24 Bay Area grocers
Depth · 25% of score53
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Joyride
no top category Smartsweets doesn’t also play in.
only Smartsweets
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Joyride · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Joyride · Smartsweets
