Juicy Drop vs Yum Earth · Bay Area shelf head-to-head
Juicy Drop and Yum Earth, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Yum Earth carries more Brand PowerYum Earth is in more Bay Area grocersYum Earth fields the deeper lineupJuicy Drop sits further up the premium end
Juicy Drop
Yum Earth
10
brand power
27
2
products
9
1
categories
2
2
subcategories
6
3
grocers
4
$2.92
avg price
$8.26
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Juicy Drop▭ Yum Earth
Distribution · 30% of score13·17
J
carried in 3 of 24 Bay Area grocers·carried in 4 of 24 Bay Area grocers
Depth · 25% of score15
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Juicy Drop
no top category Yum Earth doesn’t also play in.
only Yum Earth
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Juicy Drop · 3
only Yum Earth · 4
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Juicy Drop · Yum Earth
