Jules Destrooper vs Rustic Bakery · Bay Area shelf head-to-head
Jules Destrooper and Rustic Bakery, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Rustic Bakery carries more Brand PowerRustic Bakery is in more Bay Area grocersRustic Bakery fields the deeper lineupJules Destrooper sits further up the premium end
Jules Destrooper
Rustic Bakery
12
brand power
56
2
products
32
1
categories
4
2
subcategories
7
6
grocers
21
$2.15
price per oz
$1.54
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Jules Destrooper▭ Rustic Bakery
Distribution · 30% of score25·88
J
carried in 6 of 24 Bay Area grocers·carried in 21 of 24 Bay Area grocers
Depth · 25% of score15
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Jules Destrooper
no top category Rustic Bakery doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Jules Destrooper · 0
no exclusive doors — everywhere Jules Destrooper is, Rustic Bakery is too.
only Rustic Bakery · 15
both sides measured by the same instruments on the same shelves · see each brand’s full page: Jules Destrooper · Rustic Bakery