Juniper Ridge vs Nubian Heritage · Bay Area shelf head-to-head
Juniper Ridge and Nubian Heritage, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Juniper Ridge carries more Brand PowerJuniper Ridge is in more Bay Area grocersJuniper Ridge fields the deeper lineupJuniper Ridge sits further up the premium end
Juniper Ridge
Nubian Heritage
30
brand power
25
17
products
14
2
categories
1
3
subcategories
3
3
grocers
2
$2.10
price per oz
$1.65
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Juniper Ridge▭ Nubian Heritage
Distribution · 30% of score13·8
carried in 3 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Juniper Ridge
only Nubian Heritage
no top category Juniper Ridge doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Juniper Ridge · 2
only Nubian Heritage · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Juniper Ridge · Nubian Heritage
