Just Date vs Pascha · Bay Area shelf head-to-head
Just Date and Pascha, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Just Date carries more Brand PowerJust Date is in more Bay Area grocersJust Date fields the deeper lineup
Just Date
Pascha
40
brand power
18
12
products
5
3
categories
1
4
subcategories
1
11
grocers
6
$1.33
price per oz
$1.83
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Just Date▭ Pascha
Distribution · 30% of score46·25
P
carried in 11 of 24 Bay Area grocers·carried in 6 of 24 Bay Area grocers
Depth · 25% of score63
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Just Date
only Pascha
no top category Just Date doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Just Date · Pascha
