Just Egg vs Yo Egg · Bay Area shelf head-to-head
Just Egg and Yo Egg, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Just Egg carries more Brand PowerJust Egg is in more Bay Area grocersYo Egg sits further up the premium end
Just Egg
Yo Egg
43
brand power
31
5
products
3
5
categories
2
17
grocers
3
$8.52
avg price
$9.78
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Just Egg▭ Yo Egg
Distribution · 30% of score71·13
Y
carried in 17 of 24 Bay Area grocers·carried in 3 of 24 Bay Area grocers
Depth · 25% of score34·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Just Egg
only Yo Egg
no top category Just Egg doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Just Egg · Yo Egg
