Just Ice Tea vs Rosas · Bay Area shelf head-to-head
Just Ice Tea and Rosas, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Just Ice Tea carries more Brand PowerJust Ice Tea is in more Bay Area grocersJust Ice Tea fields the deeper lineupRosas sits further up the premium end
Just Ice Tea
Rosas
44
brand power
20
20
products
6
1
categories
3
7
subcategories
4
17
grocers
3
21.2¢
price per fl oz
$1.55
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Just Ice Tea▭ Rosas
Distribution · 30% of score71·13
R
carried in 17 of 24 Bay Area grocers·carried in 3 of 24 Bay Area grocers
Depth · 25% of score81
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Just Ice Tea
no top category Rosas doesn’t also play in.
only Rosas
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Just Ice Tea · Rosas
