Just Ice Tea vs Snapple · Bay Area shelf head-to-head
Just Ice Tea and Snapple, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Just Ice Tea carries more Brand PowerJust Ice Tea is in more Bay Area grocersSnapple fields the deeper lineupJust Ice Tea sits further up the premium end
Just Ice Tea
Snapple
44
brand power
38
20
products
39
1
categories
2
7
subcategories
9
17
grocers
9
21.2¢
price per fl oz
15.0¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Just Ice Tea▭ Snapple
Distribution · 30% of score71·38
carried in 17 of 24 Bay Area grocers·carried in 9 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Just Ice Tea
no top category Snapple doesn’t also play in.
only Snapple
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Just Ice Tea · 9
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Just Ice Tea · Snapple
