Just The Fun Part vs Bonne Maman · Bay Area shelf head-to-head
Just The Fun Part and Bonne Maman, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Bonne Maman carries more Brand PowerBonne Maman is in more Bay Area grocersBonne Maman fields the deeper lineupJust The Fun Part sits further up the premium end
Just The Fun Part
Bonne Maman
33
brand power
69
22
products
49
2
categories
5
2
subcategories
10
4
grocers
20
$8.01
avg price
$9.25
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Just The Fun Part▭ Bonne Maman
Distribution · 30% of score17·83
J
carried in 4 of 24 Bay Area grocers·carried in 20 of 24 Bay Area grocers
Depth · 25% of score84
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Just The Fun Part
only Bonne Maman
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Just The Fun Part · 0
no exclusive doors — everywhere Just The Fun Part is, Bonne Maman is too.
only Bonne Maman · 16
both sides measured by the same instruments on the same shelves · see each brand’s full page: Just The Fun Part · Bonne Maman