Justin's vs Michel Cluizel · Bay Area shelf head-to-head
Justin's and Michel Cluizel, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Justin's carries more Brand PowerJustin's is in more Bay Area grocersJustin's fields the deeper lineupMichel Cluizel sits further up the premium end
Justin's
Michel Cluizel
54
brand power
14
33
products
7
4
categories
1
7
subcategories
1
18
grocers
3
$1.47
price per oz
$7.01
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Justin's▭ Michel Cluizel
Distribution · 30% of score75·13
M
carried in 18 of 24 Bay Area grocers·carried in 3 of 24 Bay Area grocers
Depth · 25% of score94
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Justin's
only Michel Cluizel
no top category Justin's doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Justin's · Michel Cluizel