Justin's vs Mirzam · Bay Area shelf head-to-head
Justin's and Mirzam, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Justin's carries more Brand PowerJustin's is in more Bay Area grocersJustin's fields the deeper lineupMirzam sits further up the premium end
Justin's
Mirzam
54
brand power
12
33
products
7
4
categories
1
7
subcategories
2
18
grocers
3
$6.94
avg price
$18.73
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Justin's▭ Mirzam
Distribution · 30% of score75·13
M
carried in 18 of 24 Bay Area grocers·carried in 3 of 24 Bay Area grocers
Depth · 25% of score94
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Justin's
only Mirzam
no top category Justin's doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Justin's · Mirzam