K.j's vs Mother-in-law's · Bay Area shelf head-to-head
K.j's and Mother-in-law's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Mother-in-law's carries more Brand PowerMother-in-law's is in more Bay Area grocersMother-in-law's fields the deeper lineup
K.j's
Mother-in-law's
10
brand power
35
2
products
7
1
categories
4
1
grocers
12
$7.09
avg price
$10.13
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ K.j's▭ Mother-in-law's
Distribution · 30% of score4·50
K
carried in 1 of 24 Bay Area grocers·carried in 12 of 24 Bay Area grocers
Depth · 25% of score15
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only K.j's
no top category Mother-in-law's doesn’t also play in.
only Mother-in-law's
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only K.j's · 0
no exclusive doors — everywhere K.j's is, Mother-in-law's is too.
both sides measured by the same instruments on the same shelves · see each brand’s full page: K.j's · Mother-in-law's