K.j's vs Wildbrine · Bay Area shelf head-to-head
K.j's and Wildbrine, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Wildbrine carries more Brand PowerWildbrine is in more Bay Area grocersWildbrine fields the deeper lineup
K.j's
Wildbrine
10
brand power
48
2
products
14
1
categories
3
1
subcategories
4
1
grocers
16
$7.09
avg price
$9.24
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ K.j's▭ Wildbrine
Distribution · 30% of score4·67
K
carried in 1 of 24 Bay Area grocers·carried in 16 of 24 Bay Area grocers
Depth · 25% of score15·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only K.j's
no top category Wildbrine doesn’t also play in.
only Wildbrine
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only K.j's · 0
no exclusive doors — everywhere K.j's is, Wildbrine is too.
both sides measured by the same instruments on the same shelves · see each brand’s full page: K.j's · Wildbrine