Kame vs O'food · Bay Area shelf head-to-head
Kame and O'food, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
O'food is in more Bay Area grocers
Kame
O'food
11
brand power
12
2
products
3
2
categories
2
2
subcategories
3
1
grocers
6
$5.29
avg price
$6.69
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Kame▭ O'food
Distribution · 30% of score4·25
K
O
carried in 1 of 24 Bay Area grocers·carried in 6 of 24 Bay Area grocers
Depth · 25% of score15·22
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Kame
no top category O'food doesn’t also play in.
only O'food
no top category Kame doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Kame · O'food