Kampeon vs Sanzo · Bay Area shelf head-to-head
Kampeon and Sanzo, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Sanzo carries more Brand PowerSanzo is in more Bay Area grocersSanzo fields the deeper lineupKampeon sits further up the premium end
Kampeon
Sanzo
11
brand power
45
3
products
13
1
categories
2
1
grocers
16
25.1¢
price per fl oz
19.9¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Kampeon▭ Sanzo
Distribution · 30% of score4·67
K
carried in 1 of 24 Bay Area grocers·carried in 16 of 24 Bay Area grocers
Depth · 25% of score22·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Kampeon
no top category Sanzo doesn’t also play in.
only Sanzo
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Kampeon · 0
no exclusive doors — everywhere Kampeon is, Sanzo is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Kampeon · Sanzo
