Karen's Naturals vs Mavuno Harvest · Bay Area shelf head-to-head
Karen's Naturals and Mavuno Harvest, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Mavuno Harvest carries more Brand PowerMavuno Harvest is in more Bay Area grocersMavuno Harvest fields the deeper lineupKaren's Naturals sits further up the premium end
Karen's Naturals
Mavuno Harvest
34
brand power
48
10
products
32
3
categories
4
8
subcategories
10
4
grocers
13
$7.49
price per oz
$2.31
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Karen's Naturals▭ Mavuno Harvest
Distribution · 30% of score17·54
carried in 4 of 24 Bay Area grocers·carried in 13 of 24 Bay Area grocers
Depth
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Karen's Naturals
only Mavuno Harvest
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Karen's Naturals · 1
only Mavuno Harvest · 10
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Karen's Naturals · Mavuno Harvest
