Karoun vs Galbani · Bay Area shelf head-to-head
Karoun and Galbani, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Galbani carries more Brand PowerGalbani is in more Bay Area grocersGalbani fields the deeper lineup
Karoun
Galbani
38
brand power
49
8
products
33
4
categories
1
6
subcategories
4
9
grocers
17
57.8¢
price per oz
75.2¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Karoun▭ Galbani
Distribution · 30% of score38·71
carried in 9 of 24 Bay Area grocers·carried in 17 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Karoun
only Galbani
no top category Karoun doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Karoun · 2
only Galbani · 10
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Karoun · Galbani
