Kate's Real Food vs Munk Pack · Bay Area shelf head-to-head
Kate's Real Food and Munk Pack, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Kate's Real Food carries more Brand PowerKate's Real Food is in more Bay Area grocersKate's Real Food fields the deeper lineupMunk Pack sits further up the premium end
Kate's Real Food
Munk Pack
43
brand power
19
21
products
3
4
categories
2
10
grocers
4
$1.88
price per oz
$2.35
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Kate's Real Food▭ Munk Pack
Distribution · 30% of score42·17
M
carried in 10 of 24 Bay Area grocers·carried in 4 of 24 Bay Area grocers
Depth · 25% of score83
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Kate's Real Food
only Munk Pack
no top category Kate's Real Food doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Kate's Real Food · 7
only Munk Pack · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Kate's Real Food · Munk Pack
