Kaukauna vs Alouette · Bay Area shelf head-to-head
Kaukauna and Alouette, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Alouette carries more Brand PowerKaukauna is in more Bay Area grocersAlouette fields the deeper lineupAlouette sits further up the premium end
Kaukauna
Alouette
14
brand power
24
3
products
6
1
categories
3
1
subcategories
4
8
grocers
5
$1.01
price per oz
$1.35
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Kaukauna▭ Alouette
Distribution · 30% of score33·21
K
A
carried in 8 of 24 Bay Area grocers·carried in 5 of 24 Bay Area grocers
Depth · 25% of score22·39
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Kaukauna
no top category Alouette doesn’t also play in.
only Alouette
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Alouette · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Kaukauna · Alouette
