Kayak vs Yasso · Bay Area shelf head-to-head
Kayak and Yasso, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Yasso carries more Brand PowerYasso is in more Bay Area grocersYasso fields the deeper lineupYasso sits further up the premium end
Kayak
Yasso
12
brand power
50
3
products
28
1
categories
3
1
grocers
12
$6.09
avg price
$9.13
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Kayak▭ Yasso
Distribution · 30% of score4·50
K
carried in 1 of 24 Bay Area grocers·carried in 12 of 24 Bay Area grocers
Depth · 25% of score22·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Kayak
no top category Yasso doesn’t also play in.
only Yasso
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Kayak · 0
no exclusive doors — everywhere Kayak is, Yasso is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Kayak · Yasso
