Kc Masterpiece vs Sweet Baby Ray's · Bay Area shelf head-to-head
Kc Masterpiece and Sweet Baby Ray's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
carried in 3 of 24 Bay Area grocers·carried in 11 of 24 Bay Area grocers
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Kc Masterpiece
no top category Sweet Baby Ray's doesn’t also play in.
only Sweet Baby Ray's
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
no exclusive doors — everywhere Kc Masterpiece is, Sweet Baby Ray's is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Kc Masterpiece · Sweet Baby Ray's