Kekoa Foods vs Cerebelly · Bay Area shelf head-to-head
Kekoa Foods and Cerebelly, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Cerebelly carries more Brand PowerCerebelly is in more Bay Area grocersCerebelly fields the deeper lineupKekoa Foods sits further up the premium end
Kekoa Foods
Cerebelly
18
brand power
38
6
products
19
1
categories
3
2
grocers
5
$3.88
avg price
$4.31
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Kekoa Foods▭ Cerebelly
Distribution · 30% of score8·21
K
C
carried in 2 of 24 Bay Area grocers·carried in 5 of 24 Bay Area grocers
Depth · 25% of score39·79
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Kekoa Foods
no top category Cerebelly doesn’t also play in.
only Cerebelly
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Kekoa Foods · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Kekoa Foods · Cerebelly
