Kellogg's Rice Krispies Treats vs St Pierre · Bay Area shelf head-to-head
Kellogg's Rice Krispies Treats and St Pierre, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
St Pierre carries more Brand PowerSt Pierre is in more Bay Area grocersSt Pierre fields the deeper lineupSt Pierre sits further up the premium end
Kellogg's Rice Krispies Treats
St Pierre
22
brand power
44
5
products
15
2
categories
5
2
subcategories
9
5
grocers
12
68.6¢
price per item
$1.44
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Kellogg's Rice Krispies Treats▭ St Pierre
Distribution · 30% of score21·50
K
carried in 5 of 24 Bay Area grocers·carried in 12 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Kellogg's Rice Krispies Treats
only St Pierre
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Kellogg's Rice Krispies Treats · 1
only St Pierre · 8
both sides measured by the same instruments on the same shelves · see each brand’s full page: Kellogg's Rice Krispies Treats · St Pierre