Kendall-Jackson vs Santa Julia · Bay Area shelf head-to-head
Kendall-Jackson and Santa Julia, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Kendall-Jackson carries more Brand PowerKendall-Jackson is in more Bay Area grocersKendall-Jackson fields the deeper lineup
Kendall-Jackson
Santa Julia
20
brand power
11
5
products
2
2
categories
1
4
subcategories
2
3
grocers
2
$16.79
avg price
$18.24
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Kendall-Jackson▭ Santa Julia
Distribution · 30% of score13·8
K
S
carried in 3 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score34·15
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Kendall-Jackson
only Santa Julia
no top category Kendall-Jackson doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Kendall-Jackson · 2
only Santa Julia · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Kendall-Jackson · Santa Julia