Kendall-Jackson vs Vino Disco · Bay Area shelf head-to-head
Kendall-Jackson and Vino Disco, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Kendall-Jackson carries more Brand PowerKendall-Jackson is in more Bay Area grocersKendall-Jackson fields the deeper lineup
Kendall-Jackson
Vino Disco
20
brand power
9
5
products
2
2
categories
1
4
subcategories
2
3
grocers
1
$16.79
avg price
$32.69
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Kendall-Jackson▭ Vino Disco
Distribution · 30% of score13·4
K
V
carried in 3 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Depth · 25% of score34·15
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Kendall-Jackson
only Vino Disco
no top category Kendall-Jackson doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Kendall-Jackson · 3
only Vino Disco · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Kendall-Jackson · Vino Disco