Kettle Brand vs Boulder Canyon · Bay Area shelf head-to-head
Kettle Brand and Boulder Canyon, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Kettle Brand is in more Bay Area grocersBoulder Canyon fields the deeper lineup
Kettle Brand
Boulder Canyon
56
brand power
59
52
products
56
1
categories
2
2
subcategories
4
21
grocers
20
98.8¢
price per oz
92.1¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Kettle Brand▭ Boulder Canyon
Distribution · 30% of score88·83
carried in 21 of 24 Bay Area grocers·carried in 20 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Kettle Brand
no top category Boulder Canyon doesn’t also play in.
only Boulder Canyon
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Kettle Brand · Boulder Canyon
