Kettle Brand vs Cape Cod · Bay Area shelf head-to-head
Kettle Brand and Cape Cod, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Kettle Brand carries more Brand PowerKettle Brand is in more Bay Area grocersKettle Brand fields the deeper lineup
Kettle Brand
Cape Cod
56
brand power
41
52
products
28
1
categories
2
2
subcategories
2
21
grocers
11
98.8¢
price per oz
81.1¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Kettle Brand▭ Cape Cod
Distribution · 30% of score88·46
carried in 21 of 24 Bay Area grocers·carried in 11 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Kettle Brand
no top category Cape Cod doesn’t also play in.
only Cape Cod
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Kettle Brand · 11
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Kettle Brand · Cape Cod
