Kevala vs Seed + Mill · Bay Area shelf head-to-head
Kevala and Seed + Mill, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Seed + Mill carries more Brand PowerKevala is in more Bay Area grocersSeed + Mill fields the deeper lineup
Kevala
Seed + Mill
17
brand power
33
2
products
17
1
categories
3
1
subcategories
4
9
grocers
5
74.7¢
price per oz
$1.41
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Kevala▭ Seed + Mill
Distribution · 30% of score38·21
K
S
carried in 9 of 24 Bay Area grocers·carried in 5 of 24 Bay Area grocers
Depth · 25% of score15·76
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Kevala
no top category Seed + Mill doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Kevala · 6
only Seed + Mill · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Kevala · Seed + Mill
