Kevita vs Gt's Living Foods · Bay Area shelf head-to-head
Kevita and Gt's Living Foods, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Gt's Living Foods carries more Brand PowerGt's Living Foods is in more Bay Area grocersGt's Living Foods fields the deeper lineupGt's Living Foods sits further up the premium end
Kevita
Gt's Living Foods
39
brand power
53
15
products
25
2
categories
4
2
subcategories
5
10
grocers
17
32.8¢
price per fl oz
28.0¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Kevita▭ Gt's Living Foods
Distribution · 30% of score42·71
K
carried in 10 of 24 Bay Area grocers·carried in 17 of 24 Bay Area grocers
Depth · 25% of score71
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Kevita
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Kevita · 0
no exclusive doors — everywhere Kevita is, Gt's Living Foods is too.
only Gt's Living Foods · 7
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Kevita · Gt's Living Foods
