Kevita vs Health-ade · Bay Area shelf head-to-head
Kevita and Health-ade, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Health-ade carries more Brand PowerHealth-ade is in more Bay Area grocersHealth-ade fields the deeper lineup
Kevita
Health-ade
39
brand power
62
15
products
31
2
categories
3
10
grocers
22
32.8¢
price per fl oz
29.3¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Kevita▭ Health-ade
Distribution · 30% of score42·92
K
carried in 10 of 24 Bay Area grocers·carried in 22 of 24 Bay Area grocers
Depth · 25% of score71
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Kevita
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Kevita · 0
no exclusive doors — everywhere Kevita is, Health-ade is too.
only Health-ade · 12
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Kevita · Health-ade
