Kevita vs Synergy · Bay Area shelf head-to-head
Kevita and Synergy, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Synergy carries more Brand PowerSynergy is in more Bay Area grocersSynergy fields the deeper lineupKevita sits further up the premium end
Kevita
Synergy
39
brand power
56
15
products
27
2
categories
2
10
grocers
17
32.8¢
price per fl oz
29.4¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Kevita▭ Synergy
Distribution · 30% of score42·71
K
carried in 10 of 24 Bay Area grocers·carried in 17 of 24 Bay Area grocers
Depth · 25% of score71·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Kevita
only Synergy
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Kevita · 1
only Synergy · 8
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Kevita · Synergy
