Kewpie vs Best Foods · Bay Area shelf head-to-head
Kewpie and Best Foods, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Kewpie is in more Bay Area grocersBest Foods fields the deeper lineup
Kewpie
Best Foods
42
brand power
38
9
products
18
1
categories
2
2
subcategories
2
19
grocers
12
55.9¢
price per fl oz
50.6¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Kewpie▭ Best Foods
Distribution · 30% of score79·50
carried in 19 of 24 Bay Area grocers·carried in 12 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Kewpie
no top category Best Foods doesn’t also play in.
only Best Foods
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Kewpie · 8
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Kewpie · Best Foods
