Kewpie vs Sir Kensington's · Bay Area shelf head-to-head
Kewpie and Sir Kensington's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Kewpie is in more Bay Area grocersSir Kensington's fields the deeper lineupSir Kensington's sits further up the premium end
Kewpie
Sir Kensington's
42
brand power
42
9
products
13
1
categories
2
2
subcategories
2
19
grocers
18
55.9¢
price per fl oz
$1.02
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Kewpie▭ Sir Kensington's
Distribution · 30% of score79·75
carried in 19 of 24 Bay Area grocers·carried in 18 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Kewpie
no top category Sir Kensington's doesn’t also play in.
only Sir Kensington's
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Kewpie · Sir Kensington's
