Kewpie vs So Good · Bay Area shelf head-to-head
Kewpie and So Good, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Kewpie carries more Brand PowerKewpie is in more Bay Area grocersKewpie fields the deeper lineupSo Good sits further up the premium end
Kewpie
So Good
42
brand power
14
9
products
3
1
categories
2
2
subcategories
2
19
grocers
7
$7.16
avg price
$8.36
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Kewpie▭ So Good
Distribution · 30% of score79·29
S
carried in 19 of 24 Bay Area grocers·carried in 7 of 24 Bay Area grocers
Depth · 25% of score53·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Kewpie
no top category So Good doesn’t also play in.
only So Good
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Kewpie · So Good