Lining them up…
Kibbles 'n Bits and Rachael Ray Nutrish, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
the same four weighted signals scored on both brands’ own pages.
carried in 2 of 24 Bay Area grocers·carried in 4 of 24 Bay Area grocers
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
no top category Rachael Ray Nutrish doesn’t also play in.
who stocks each brand right now · shared, and each brand’s exclusive doors.
no exclusive doors — everywhere Kibbles 'n Bits is, Rachael Ray Nutrish is too.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Kibbles 'n Bits · Rachael Ray Nutrish
2 products in the catalog·29 products in the catalog
spans 1 category·spans 3 categories · 4 subcategories
~0% average share on the shelves it competes on·~2% average share on the shelves it competes on