Kiki Milk vs Tache · Bay Area shelf head-to-head
Kiki Milk and Tache, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Tache is in more Bay Area grocersKiki Milk fields the deeper lineupTache sits further up the premium end
Kiki Milk
Tache
25
brand power
22
9
products
3
1
categories
2
4
grocers
6
27.4¢
price per fl oz
29.9¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Kiki Milk▭ Tache
Distribution · 30% of score17·25
T
carried in 4 of 24 Bay Area grocers·carried in 6 of 24 Bay Area grocers
Depth · 25% of score53·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Kiki Milk
no top category Tache doesn’t also play in.
only Tache
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Kiki Milk · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Kiki Milk · Tache
