Killer Brownie vs Abe's · Bay Area shelf head-to-head
Killer Brownie and Abe's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Abe's carries more Brand PowerAbe's is in more Bay Area grocersAbe's fields the deeper lineupKiller Brownie sits further up the premium end
Killer Brownie
Abe's
39
brand power
51
11
products
31
1
categories
5
5
grocers
9
$1.99
price per item
$1.20
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Killer Brownie▭ Abe's
Distribution · 30% of score21·38
K
carried in 5 of 24 Bay Area grocers·carried in 9 of 24 Bay Area grocers
Depth · 25% of score60
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Killer Brownie
no top category Abe's doesn’t also play in.
only Abe's
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Killer Brownie · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Killer Brownie · Abe's
