Killer Brownie vs Sweet Sydneys · Bay Area shelf head-to-head
Killer Brownie and Sweet Sydneys, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Killer Brownie carries more Brand PowerSweet Sydneys sits further up the premium end
Killer Brownie
Sweet Sydneys
39
brand power
33
11
products
11
1
categories
4
1
subcategories
6
5
grocers
5
$9.79
avg price
$3.75
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Killer Brownie▭ Sweet Sydneys
Distribution · 30% of score21·21
K
carried in 5 of 24 Bay Area grocers·carried in 5 of 24 Bay Area grocers
Depth · 25% of score60
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Killer Brownie
no top category Sweet Sydneys doesn’t also play in.
only Sweet Sydneys
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Killer Brownie · 4
only Sweet Sydneys · 4
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Killer Brownie · Sweet Sydneys
