Kimberley vs Mcevoy · Bay Area shelf head-to-head
Kimberley and Mcevoy, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Kimberley carries more Brand PowerKimberley is in more Bay Area grocersMcevoy sits further up the premium end
Kimberley
Mcevoy
23
brand power
10
4
products
2
2
categories
1
3
subcategories
2
7
grocers
1
$11.84
avg price
$17.79
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Kimberley▭ Mcevoy
Distribution · 30% of score29·4
K
M
carried in 7 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Depth · 25% of score28·15
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Kimberley
only Mcevoy
no top category Kimberley doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Kimberley · Mcevoy
